About Us



756 Cameron Rd (cnr 16th Ave)

Avenues East,  Tauranga



Tuesday 10am to 5pm | Wednesday 10am to 5pm

Thursday 10am to 5pm |Friday 10am to 5pm

Saturday 10am to 4pm

Closed Sunday, Monday and Public Holidays



call 07 5432871

during opening hours

Email: shop@dancewearessentials.com


In the past 10 years we have had no issues with parking right outside our store on 16th Avenue which has always been very convenient.  However due to road works on Cameron Rd and with 16th Avenue East being cut off we apologise to our customers for any inconvenience accessing our store.  It may be necessary to park further along 16th Avenue or on Cameron Road West.  We appreciate your continued custom and will keep you informed of progress.  The whole of Tauranga, the Mount and beyond appears to be struggling with roadworks and congestion making it more difficult and harder to access businesses.


We are offering free shipping if you spend $50 or more and can offer you sizing advice and product information over the telephone or via email.

Book ahead for your Pointe Shoe Fitting with an experienced fitter or a Ballroom Shoe Consultation.  Join our Pointe Shoe Programme to receive discounts and make it easier for repeat-ordering so you are never without your favorite style of pointe shoe.

  • Pointe Shoe Fitting (First Time) 45 mins Please wear convertible tights
  • Pointe Shoe Fitting (Re-Fit) 30 minutes Please bring your old pointe shoes and padding/accessories so we can assess the current fit and wear and tear.

Dancewear Essentials opened in 2007 when we saw a need to provide a service to fit dancers well and provide them with quality Dance Shoes, Dancewear, Uniforms, Costumes, and Accessories.  We have been serving the Bay of Plenty Dance Community and beyond for over 15 years.  It is still a small family business and we want to thank our loyal customers who continue to support local.  

We stock an excellent range of shoes, apparel and accessories for dancers and look forward to assisting you with friendly, professional advice.  We provide an excellent service of fitting dance shoes correctly and import quality Leading Brands.  We have Eftpos facilities in store and accept Visa and Mastercard.     

With over 25 years of ballet and dance teaching experience we aim to provide you with everything a dancer could need, whether you are a professional, amateur, baby ballerina or a teacher.  

We are very interested in your feedback, so please let us know if there are any items you would like us to stock and we will do our best to source them for you.  If you have any queries about your order, our products and services or would generally like further information please reach out to us. 

We have a lot of quality products in store that are not online such as Bloch, PW Dancewear, Capezio, Columbine, etc.  We have selected items that we believe dancers will like and are increasing our product range continually.  However, there are so many combinations of colours, styles and sizes, it is impossible to stock them all.  If you would like an item in a different size, style or colour contact us and we will do our best to help.                             

                  (click here for a google map)




Very Fine Dancesport Shoes