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Dear Customers

We are taking a short break and will be closed from Saturday 22nd June to Sunday 30th June but back for the school holidays. Have a lovely time with family over the Matariki weekend.

We will be taking confirmed bookings and appointments for July.

Walk-ins are welcome so please check our hours on google or telephone to check that we are in store especially if you are travelling – please note that those who have booked in for a fitting will have preference and so there may be a wait time for the next time slot available.

Booking an appointment is easy!

Start by selecting your preferred date and time and filling in your details.

Once you have completed your booking we will be in touch with you to confirm your appointment.

Appointments are made for one dancer only.

To avoid dissapointment please allow 48 hours notice when booking your appointment.

If you wish to book sooner or make an appointment for more than one dancer, please contact our store via telephone

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Call Customer Service on 07 5432871 or email:

We will attend to Telephone Messages and emails upon our return.

Urgent Phone Calls or Texts +64 21440725 Urgent Emails:


Book ahead for your Pointe Shoe Fitting with an experienced fitter or a Ballroom Shoe Consultation.  Join our Pointe Shoe Programme to receive discounts and make it easier for repeat-ordering so you are never without your favorite style of pointe shoe.

  • Pointe Shoe Fitting (First Time) 45 mins Please wear convertible tights
  • Pointe Shoe Fitting (Re-Fit) 30 minutes Please bring your old pointe shoes and padding/accessories so we can assess the current fit and wear and tear.

Our Location  –   (click here for a google map)

756 Cameron Rd (cnr 16th Ave)

Avenues East,  Tauranga


Parking is available right outside our store on 16th Avenue East.  There is also a bus stop near the store.

16th Avenue has now been re-opened so you can conveniently turn Left off Cameron Road when travelling South.  Alternatively you can access 16th Avenue via Fraser Street and/or Devonport Road. You can now also exit 16th Avenue and turn left onto Cameron Rd.


We are offering free shipping if you spend $100 or more and can offer you sizing advice and product information over the telephone or via email.

Dancewear Essentials opened in 2007 when we saw a need to provide a service to fit dancers well and provide them with quality Dance Shoes, Dancewear, Uniforms, Costumes, and Accessories.  We have been serving the Bay of Plenty Dance Community and beyond for over 15 years.  We are still a small family business that go that extra mile to help dancers out and we want to thank our loyal customers who continue to support local.  

We stock an excellent range of shoes, apparel and accessories for dancers and look forward to assisting you with friendly, professional advice.  We provide an excellent service of fitting dance shoes correctly and import quality Leading Brands.  We have Eftpos facilities in store and accept Visa and Mastercard.     

With over 25 years of ballet and dance teaching experience we aim to provide you with everything a dancer could need, whether you are a professional, amateur, baby ballerina or a teacher.  

We are very interested in your feedback, so please let us know if there are any items you would like us to stock and we will do our best to source them for you.  If you have any queries about your order, our products and services or would generally like further information please reach out to us. 

We have a lot of quality products in store that are not online such as Bloch, PW Dancewear, Capezio, Columbine, etc.  We have selected items that we believe dancers will like and are increasing our product range continually.  However, there are so many combinations of colours, styles and sizes, it is impossible to stock them all.  If you would like an item in a different size, style or colour contact us and we will do our best to help.     



Very Fine Dancesport Shoes