About Us

Dear Customers

Due to the Covid-19 Virus it is necessary for our store to be closed for approximately the next 4 weeks or until further notice.

Please take care and look after each other from the Dancewear Essentials Team

Michelle, Harriett, Nicola, Kacey & Rachael




756 Cameron Road,

Avenues East,

Tauranga 3112

We are located on the Corner of 16th Ave & Cameron Road – excellent parking on 16th Ave

(click here for a google map)


Please note: Fitting appointments will be suspended until further notice

It is best to get professional advice for Pointe Shoe Fittings and we stock an excellent range, so please telephone for an appointment to ensure that we are fully staffed and allow between 45 minutes and an hour if you are a beginner.

Also If you require Ballroom/Latin Dance Shoes or have other specialist requirements please give us a call so that we can make sure we are fully staffed and provide you with a consultation.  Many of our customers travel long distance throughout NZ and we are happy to book you in. 

Walk-ins are welcome but there may be a waiting period as bookings take preference.

Telephone Messages: +64 7 5432871

Phone or Text: 021 440725

Email: shop@dancewearessentials.com


Dancewear Essentials is a family business providing an excellent range of shoes, apparel and accessories for dancers.  We look forward to providing our customers with friendly, professional advice, along with the service of fitting dance shoes correctly in the Bay of Plenty.  We stock an excellent range of dance uniforms for students learning ballet, jazz, contemporary, hip-hop, character and tap etc… There are also warm-ups, activewear, gymnastics leotards, highland dance shoes and flower girl shoes.   Our Dancesport range is also expanding for the ever-popular Ballroom and Latin American, Tango, Ceroc, Sequence, Rock N Roll etc…Leading Brands include Bloch, Freed of London, Capezio, Energetiks, Paul Wright, Little Ballerina, Very Fine, Bunheads, Aurora Activewear and this is ever-expanding.  We have Eftpos facilities in store and Accept Visa and Mastercard and look forward to meeting your needs.